Written by:Fern McCann LLBGraduate Consultant
As the pandemic began, there were changes in the way we work, and some of these ways seem likely to stick around. Remote work and virtual recruiting are among them, meaning that your next interview may take place online. Video interviews have become a new way for businesses to employ and assess candidates. With many of us working from home, video interviews present an opportunity to continue hiring; but at what cost? In this article we give the lowdown on video interviews, and why they are effective. We then move onto assess the use of artificial intelligence (AI) in video interviews and its pros and cons. We will then close with top tips to give candidates the best chance to ace their video interviews!
You may think of video interviews simply as a job interview that takes place remotely and that use video technology as the communication medium. There are two main forms of video interview: automated video interviewing and live video interviewing. Both are alike your typical interview in the way that questions are asked of candidates, all designed to probe and discover whether you should be hired for the job at hand. As you may expect, they help interviewers address any concerns from previously in their application, to assess if the candidate can do the job well, and importantly if they would mesh with the existing team.
In automated video interviews on the one hand, candidates are typically given a set amount of time to answer a series of pre-determined questions. There is an allocated time for each response, often with the opportunity to have multiple attempts at recording the answer. Once completed, the recruiter receives the recording and can play back the interview responses. Examples of such software include Assess Candidates and HireVue. In live video interviewing on the other hand, the interview is simply conducted live between the candidate and interviewer using platforms such as Skype, Microsoft Teams or Zoom. These will often be recorded for later reference, and always involve real interaction with a member of the employer’s team.
Now, with an understanding of Video Interviews in place, we investigate why they’re so commonly used by employers in their hiring processes.
There are various reasons why companies use video interviews. We’ve already seen that Covid was the catalyst for their increased use. In the section, we are going to outline three key reasons why video interviews are effective and hence continue to be used. We will discuss three key areas: their effectiveness, the benefits to the employer and the benefits to the candidate.
The first reason why Video interviews continue to be popular is their effectiveness, which can be broken down into three components.
Video interviews certainly have their benefits for the employer when on a recruitment drive.
There are also benefits of the use of video interviews for candidates applying.
Firstly, candidates will have less worries about being late for their interview due to traffic or public transport delays, simply because they won’t need to leave their house to do it. They’ll just have to worry about setting their alarm!
Secondly, video interviews are more low cost for candidates than in-person interviews as they won’t need to spend money on travelling expenses, food and lodging. Some job opportunities may also be based from home, which is an advantage if the candidate is a good fit for the role but lives far away. The ISE student recruitment survey outlines that 13% of employers said employees don’t need to live near to the workplace, suggesting they will rarely need to venture into the office, if at all.
Also, candidates can go back to their regular activities as soon as they are done with their online interview, which means it doesn’t get in the way of anyone’s productivity in their current role for example. If the candidate is employed and looking for a new job, it will make it more convenient for them as they may be able to conduct the online interview on their lunch where normally they would have had to take a day’s holiday. Alternatively, if they are currently unemployed, they’ll have a choice of doing the interview in the comfort of their own home. This will ensure, they won’t face the stress of visiting a new place for the first time in the way that you would if you were having an in-person interview.
We have discussed many of the benefits of video interviews both to the employer and candidates. In the next section we will give your more of an insight to how artificial intelligence is used in video interviews, as well as the pros and cons that come with it.
Think a human is reviewing your video interview? Think again. If you’re being interviewed by a large company, it is very possible that your performance could be assessed by artificial intelligence before ever interviewing with a human. Artificial intelligence is the theory and development of computer systems able to perform tasks normally requiring human intelligence, such as virtual perception, facial expression recognition, speech recognition, decision making, and translation between languages. The use of artificial intelligence has become increasingly widespread in recruitment over the last few years. Candidates are often asked to complete video interviews or online tests without any awareness that an algorithm will be the first assessor of their application.
Major companies such as Hilton, HSBC and Unilever have used AI interview software. These interviews allow companies to interview large numbers of potential candidates even more efficiently than they otherwise could, AI- enabled hiring software can quickly scan interviews with hundreds of applicants. When a video interview is using AI, it can’t infer what applicants might be applying
It may seem on the face of it that the use of artificial intelligence in video interviews are a good thing. However, it will be explored in the next section how there are many different positives and negatives to this certain type of interview.
In this section, we will now explore the advantages and disadvantages of artificial intelligence (AI), we will explain both why AI makes our lives easier and why it can hinder the interview process.
Employers have to weight up these advantages and disadvantages of AI video interviews to decide whether to utilize this technology when interviewing candidates. In fact, 83% of the respondents in an ISE student recruitment survey highlighted they need to work on diversity moving into 2022, in particular improving racial diversity in their company. This focus and importance placed on diversity highlights the need to seriously consider if AI interviews are a good fit for their values.
It is all well and good knowing about artificial intelligence, but if candidates don’t know the steps they have to take whilst undergoing the video interview, it can be a barrier to success. In the next section, we are going to discuss some useful tips to help you pass the interview with flying colors.
Video interviews are becoming increasingly difficult with more companies using them instead of in-person interviews. Here are 3 tips to help candidates prepare for a successful job interview.
These 3 tips will help any candidate have a successful video interview and will be sure to relieve nerves, as this can be an unfamiliar experience.
Video interviews continue to be used by many organizations across the globe. As discussed, video interviews have many benefits and drawbacks. At GF we have focused solutions to help candidates prepare when applying to their dream role. Practicing these can help ensure you are even more effective at completing online interviews, it will reduce the chance of error, such as technical issues and unfamiliarity with the assessment type itself.
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