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The Aviva video interview is an online interview typically conducted as a pre-recorded interview that requires you to record video answers to preset strengths-based questions. Aviva typically uses HireVue for this interview.
Good to Know: If this interview stage is to be a one-on-one live interview, Aviva will use Microsoft Teams to conduct the interview.
Learn more about the Aviva video interview by watching our short video below:
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Practice Video Interviews
Let’s explore tips to help you prepare for the Aviva video interview and perform with confidence.
Follow these tips below to pass the Aviva video interview questions:
Master video interviews by practising with our expertly designed video interview tool to prepare for the Aviva video interview.
Read on for some example Aviva interview questions and answers for your practice.
Check out our example Aviva interview questions and how to answer them below!
How to Answer: Show that you’ve done your research about Aviva by covering three things: what Aviva does, what makes it different, and something recent or strategic that Aviva is involved in or within the industry. Keep it concise and link to your interests.
Good Answer:
Aviva is a leading UK-based insurance, wealth, and retirement business with a strong focus on helping customers achieve financial security. What stands out to me is its emphasis on being a customer-first organisation while also investing heavily in digital transformation to improve user experience.
I’ve also seen that Aviva is committed to sustainability, particularly through its net-zero ambitions and responsible investment approach. That combination of innovation, responsibility, and customer focus is something I find very compelling.
How to Answer: Pick 2–3 of Aviva’s core values and match each with a specific example from your experience. Focus on your work behaviours and energy. Keep it structured and natural.
I strongly align with Aviva’s values of care and confidence. For example, I show care by supporting others in team settings. In a recent group project, I made sure quieter team members had a chance to contribute, which improved both collaboration and our final outcome.
In terms of confidence, I’m comfortable taking ownership and making decisions. In the same project, I stepped up to lead when we were falling behind, organised our tasks, and ensured we met our deadline. I enjoy working in environments where I can support others while also taking initiative, which is why Aviva’s values really resonate with me.
Curious about the questions that might come up in your Aviva video interview? Practice the Essentials with GF and explore additional potential Aviva interview questions using our Question Identifier Tool (QIT).
Now that you have a clear understanding of the Aviva video interview and its key aspects, move on to learn about the final stage: the Aviva assessment day.
The Aviva video interview usually comes after the Aviva online tests (such as the Situational Strengths Test). It acts as a key screening stage before the Aviva assessment day, so you need to perform well to progress.
The Aviva video interview typically involves answering around 5–6 pre-set questions, with one practice question coming first, and a limited recording time (around 1–2 minutes per answer). The whole interview usually takes about 20 to 30 minutes to complete.
The Aviva video interview questions are mainly strengths-based questions, focusing on what you enjoy, what you’re good at, and how you behave in different situations. You may also be asked about Aviva and your motivations for applying.
The Aviva video interview is evaluated based on your communication, clarity, enthusiasm, and how well your strengths align with the role and Aviva’s values.
Prepare for the Aviva video interview with our expert-made video interview tool, used by over 150 UK universities and their students, and also across Asia and continental Europe. Practice with peace of mind with commitment to a full 100% money-back guarantee if you do not pass your job tests.
Prepare for the Aviva video interview with our expert-made video interview tool, used by over 150 UK universities and their students, and also across Asia and continental Europe.
Practice with peace of mind with commitment to a full 100% money-back guarantee if you do not pass your job tests.
Click the links below to uncover more about the Aviva recruitment process:
This article was last updated on 17 April 2026. All information provided is accurate to the best of our knowledge at the time of publication, based on publicly available sources. For the most up-to-date details, please verify directly with the employer.
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