Our Why

Our aim is simple – to help job seekers, including graduates, young professionals or managers, to succeed through a recruitment and job assessment process. Our advice and aptitude and ability tests will significantly increase the likelihood of this. GF is where we put you ‘first’.

GF was launched by Psychometric Consultants and Chartered Occupational Psychologists with years of experience in Psychometric testing and assessment. Our experts have worked with test publishing organisations such as SHL and Kenexa for many years.

Our teams of consultants have developed a variety of assessment tools (aptitude, personality, situational judgment tests, assessment center exercises for many FTSE 100 and Fortune 500 companies whilst working at SHL and Kenexa – our advice and insights will help you improve your test scores both online and during the assessment centre.

With expertise in designing and running assessment centres, conducting competency based interviews and delivering training to HR personnel from top multinational organisations on how to assess during an assessment centre, we have the insights necessary to advise you in all areas associated with graduate assessment.

So relax, you’re in safe hands – try our free and premium assessment tests today!

Our Experts

Our teams are all Chartered Psychologists who have approximately 40 years of combined experience in the field of consultancy, research, and assessment. Our teams include individuals who have lectured at numerous Russell Group Universities, published papers in peer-reviewed journals, and hold masters and doctorates in the field of Psychology.

Dr Zaffer Iqbal PhD CPsychol AFBPsS

Co-Founder and Director of Assessment Services

Dr Iqbal has spent the best part of 25 years making sense of human behaviour. As a scientist, he has developed various solutions and worked within various industries, with a heavy focus in the NHS and as an in-house lecturer at numerous Russell Group universities.
Dr Iqbal has published numerous research articles in peer-reviewed journals. He is passionate about the ‘right’ candidates getting employed for the ‘right’ roles and believes in the ultimate well-being of the individual at work and how this ultimately rewards the organisation’s bottom line. He holds two doctorates in Psychology primarily in the areas of mental health. He is a Chartered Psychologist and an Associate Fellow of the British Psychological Society (BPS).

Saqib Saddiq MSc CPsychol AFBPsS CSci EuroPsy

Psychologist and Co-Founder

With over 15 years of experience helping some of the world’s largest organisations select and retain their best talent, Saqib has gained invaluable experience working both as a consultant for some of the world’s leading companies but also in-house as Global Head of Assessment for a Fortune 100 FMCG organisation.

His passion combined with his knowledge is evident from the moment you speak with him, and you will realise very quickly that you are in good hands for anything assessment related. He is a Chartered Psychologist, Chartered Scientist, an Associate Fellow of the British Psychological Society (BPS) and a registered practitioner with the Health and Care Professions Council (HCPC). Saqib is a Registered EuroPsy Psychologist as recognised by the European Federation of Psychologists’ Association.

Steve Jackson BSc MSc

Head of Assessment Solutions

Steve is passionate about helping candidates get jobs. Having experienced the challenges first hand, he is extremely empathic to those facing a similar journey. His understanding and empathy has resulted in a true consideration of the needs of our users and clients, ensuring a solution that meets the core needs of the challenges that it is trying to address.

Steve is an expert in assessment and has played a significant role in the development of our longer-term sustainable partnerships with many Careers Services across the UK. Having first hand experience and understanding of the challenges faced by both students and HECS, Steve’s steer on the company’s direction has ensured a fit-for-purpose solution resulting in win-win outcomes for all.

Dr Gemma White MSc (Hons) PhD

Research Statistician and Senior Recruiter

Dr White is passionate about giving everyone a fairer chance. Building on the basis of psychometric theory, Dr White’s efforts are aimed at reducing any factors that may confound your chances to do your best in an assessment. Whilst providing opportunities to practice tests is evident, the aim is to reduce anxieties for candidates, increase familiarity and comfort, and finally minimise their levels of stress.

Having undertaken post-graduate projects in Organisational Psychology, and subsequently worked for some of the world-leading test publishers, Dr White’s contribution is invaluable. She is an expert in methods such a Item Response Theory (IRT) and plays a major role in assessing the reliability, validity and diversity of our assessment tools before they are made available to our users and clients.